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| by kenn on 8/15/2005 12:37:00 PM |
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Sultry singer Beyoncé is set to star alongside rapper beau, Jay-Z in the new Rocawear ad campaign for both men and women's wear.
Source: SOHH
Other celebs who have endorsed Rocawear include, Victoria Beckham (Posh sp!ce), Stacey Dash, and Naomi Campbell. Set for the Autumn/Fall 2005 season, the ads featuring the couple will be released nationwide as recent as next month. Launched in 1999, Rocawear, a co-venture with clothing manufacturer the Comet Group was first introduced to an audience during Jay-Z's historical "Hard Knock Life" tour.
Most recently, co-founder, Damon Dash left Rocawear Clothing to focus on other ventures. Dash stated, "I designed the line until next summer, so they'll be all right for a year. But I'm trying to go in another direction. I'm a businessman; I have no emotional attachments to any of my businesses. I'm a hustla, I flip things. We'll do the State Property clothing line, we'll do the Team Roc. Pro Keds is killing them. We have the Dame Dash collection with the suits."
Rocawear sold $80 million in its first 18 months. In addition to a men's and women's clothing line, it also has lines for children and the Big & Tall men's outlet. Rocawear also makes hats, loungewear, socks and belts.
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