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by kenn on 8/08/2005 09:30:00 PM

Jay-Z unveils international label

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Jay-Z’s newly-launched Roc La Familia record label is ready to sign artists in the fields of reggae, calypso, tribal, West Indian and the current music craze – reggaeton.
The first artist signed to the new venture is Houston-based Columbian rapper Aztek Escobar.
"Everybody talks about the world getting smaller, well we are doing something about it," stated Jigga, real name Shawn Carter.
"Roc La Familia will leverage the extensive resources of Def Jam to introduce fans to cultures that they would not normally be exposed. World Music has evolved as a genre, it now blends contemporary styles such as hip-hop, rock and electronic with traditional and roots music."
All artists signed to Roc La Familia, which will have its headquarters in New York, will receive marketing, sales and distribution support from Def Jam.
Aztek Escobar, whose first official mix tape featured Jay-Z on the track "Problem Houston," is currently working on his debut album, 'Colombian Necktie.'

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