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Rocafella BLOG 5.1 | ROC Podcast in the Works
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by kenn on 7/21/2005 01:08:00 PM
Jay-Z To Launch New Label
Source:
Rapper/Def Jam President Jay-Z is planning to add to the Roc-A-Fella record label, with a new label focusing on World Music, reports the New York Post. Titled Roc La Familia, it will fall under Def Jam and the Universal Music umbrella. "Everybody talks about the world getting smaller, well we are doing something about it," the J-Hova told the Post. "Roc La Familia will leverage the extensive resources of Def Jam to introduce fans to cultures that they would not normally be exposed to."
A&R consultant Juan Perez has been tapped to head Roc La Familia. The label's first artist is Rapper Aztek Escobar, who will release his first album Columbian Necktie. Roc La Familia plans to release a variety of musical styles, including Reggae and the growing genre of Reggaeton.
Jay-Z (aka Shawn Carter) was named President of Def Jam last year, after UMG bought out all of Roc-A-Fella.
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