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by kenn on 7/28/2005 12:04:00 AM

Hova Trading Cards

Source: CM

 


Topps has struck a deal with rapper turned Def Jam President Jay-Z to appear in its basketball trading card products.

The deal grants Topps exclusive rights within the trading card category for all trading cards including insert cards, autographed cards, memorabilia cards and Jay-Z’s image use on packaging and advertising.

Jay-Z, now part-owner of the New Jersey Nets, will make his trading card debut in 2005-2006 as a Rookie Card, a Relic Card and an Autographed Card. Jay-Z will also appear with Allen Iverson on the release’s box.

Jay-Z headlines a list of celebrities, including Carmen Electra, who have a rookie card in 2005-06 Topps Basketball.

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