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| by kenn on 5/24/2005 12:39:00 PM |
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40/40 Coming To A Town near Me, lol
Source:AHH
Atlantic City, New Jersey has rolled out the red carpet for the second location of rapper Jay Z’s ultra-chic sports bar, the 40/40 Club, scheduled for a summer opening date.
According to Black Enterprise, the 40/40 Club will be situated in The Walk, an entertainment district that will house the sports bar, along with a nightclub and a steakhouse.
Atlantic City, which is already one of the most visited gambling resorts on the east coast, hopes to attract visitors and generate more business with alternatives to gambling.
“Sports are always on and it's a club also," 40/40 spokesperson Ron Berkowitz said. "It's very upscale; there are not a lot of places that have that kind of atmosphere."
The $4 million dollar club in Atlantic City will feature much of the same offerings as the club in New York.
New additions include private suites and private rooms, which Berkowitz compared to mini skyboxes.
Jay-Z and business partners Desiree Gonzalez and Juan Perez opened their first 40/40 location in New York almost two years ago.
Jay and company are considering turning the club into a franchise, while plans are underway to open the sports bar in Miami, Atlanta and Las Vegas.
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