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| by kenn on 3/03/2005 08:48:00 PM |
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Rbk's S. Carter Basketball Mid Footwear Line Hits Stores Nationwide on Friday, March 4th
Source:
 Bringing the fusion of hip hop culture to the feet of ballers across the country, Rbk has partnered
with rap legend Jay-Z and New York Knicks standout Jamal Crawford to debut the
latest performance basketball shoe from the S. Carter Collection. Marking a
new era in basketball footwear, the S. Carter Basketball Mid launches on
Friday, March 4th and will be worn on court by several NBA athletes, including
Crawford and Denver Nuggets star Kenyon Martin during the 2004-05 season.
The S. Carter Basketball Mid will be available in a black/white colorway
for a suggested retail price of $85. Previous shoes in the S. Carter by Rbk
lifestyle footwear collection including the S. Carter, S. Carter II and S.
Carter Tennis, have been met with rave reviews.
To support the launch of the S. Carter Basketball Mid, Reebok launched a
30-second commercial on March 2nd. The ad, which features Jay-Z and Crawford,
is running on MTV, BET, ESPN, ABC, Comedy Central, Spike, Cartoon Network,
Turner Networks, NBA Properties, G4 and Fuse. In the spot, Jay-Z gives his
approval as elite basketball players display their passing and dunking skills
in a futuristic environment. The electrifying new television campaign was
developed by Arnell Group, NY and directed by Malik Sayeed.
The S. Carter Basketball Mid will be available in leather with nubuck
detailing. The shoe also features a herringbone, high abrasion outsole for
traction and durability, a sculpted EVA midsole for lightweight comfort and
ankle strap closure for support.
Fans looking to learn more about the S. Carter Collection can do so by
logging onto http://www.scarteracademy.com.
Reebok International Ltd., headquartered in Canton, MA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA
and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales
for 2004 totaled approximately $3.8 billion.
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