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| by rocafan on 9/03/2004 03:50:00 PM |
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Dash Is Losing His Mind
 now I love comics like the next fanboy but this is going too far.
Thanks to ClubJayz's DOC for this news(he finds stuff like crazy, man kenn maybe you should hire him too...lol)
While chatter is growing about the alleged sale of the Roc-A-Fella
Record label to Def Jam, Dame Dash continues to strengthen the
Roc-A-Wear brand, signing a deal to create a line of apparel based
around the upcoming movie, "Batman Begins."
Roc-A-Wear partnered with Warner Bros. Consumer Products (WBCP) on
behalf of DC Comics to create a line which will hit stores at the same
time of the theatrical release of the movie, which is the 5th
installment of the Batman franchise of films.
"Rocawear and Batman are a seamless match," Damon Dash, CEO, Rocawear
said in a statement last week. "Batman is a character who is a child
of the city, a self-made man who reinvents himself and lets nothing
get in his way. We understand what he is all about. Batman is a
casual, cool fashion brand and his unique traits fit perfectly into
our line."
The collaboration is a first for Roc-A-Wear and will feature three
distinct looks. The first delivery is titled "Urban Legends" and
features pants, jeans and wovens, aiming for an old school feel.
The second delivery is called "Gotham City" and leans towards darker
hues while the third delivery, "I AM," is inspired by the imagery of
"Batman Begins" and features jackets, hoodies, tees and button downs.
"By partnering with Rocawear, we combine the super heroic style of
Batman with Rocawear's street style to create a fashion-forward
statement that sets the latest trend in apparel," added Dan Romanelli,
President, Warner Bros.
The clothing line is scheduled to hit stores starting in May of 2005.
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