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| by kenn on 5/07/2004 03:51:00 PM |
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****** TEAM ROC PRESS RELEASE ******
"FROM THE STREET TO THE ARENA" ROCAWEAR PRESENTS TEAM ROC; NEW ATHLETIC APPAREL LINE FROM DAMON DASH'S URBAN SPORTSWEAR GIANT
PROCEEDS FROM SALES WILL GO TO TEAM ROC FOUNDATION,
CHARITIES BENEFITING URBAN YOUTH
TEAM ROC PARTNERS WITH GOLDEN GLOVES FOR CHARITY LUNCH
THIS WEEKEND IN KANSAS CITY
NEW YORK, NY - May 5, 2004 - It's no secret that Damon Dash - the urban impresario who heads up The Roc conglomerate including Roc-A-Fella Records, Rocawear & State Property clothing, Dash Films, Armadale Vodka, America Magazine and more - is a sports fanatic. The walls of his midtown offices are adorned with homage's to greats like Muhammad Ali and a collection of priceless sports paraphernalia can be found among platinum plaques from Roc-A-Fella artists like Jay-Z, Cam'ron and Kanye West.
Having created a multi-million dollar enterprise from humble beginnings, Dash has long identified with, and endorsed, the underdog; when junior middleweight challenger Winky Wright recently shocked the world in his
title upset of "Sugar" Shane Mosely, it was in white-and-blue State Property trunks. To that end, "Train Like An Underdog, Win Like A Champion" will be the corporate motto and mission of Team Roc, the new brand of top-quality athletic apparel being launched by Dash and his genre-leading urbanwear company, Rocawear.
"The creation of the Team Roc line is a dream come true for me," says Dash. "It's been in the works for a long time. Every great company, every empire, should have its philanthropic goals. The idea is simple: to put something back into the community that has given us so much. Team Roc started with the Mission Society up in Harlem, where I'm from. Now we have the opportunity to turn it into something really big on a national level. My love for sport really equipped me with the tools I needed to succeed in business and in life; competitiveness, will, teamwork. That's what Team Roc is all about."
The Team Roc athletic line - which is available in sporting goods, specialty and department stores now - was inspired by and grew out of Damon's long-standing work with the New York City Mission Society, an organization serving the children and families of Harlem, the South Bronx, and other communities in need with programs and initiatives in education, preventive services, personal growth and development, and recreation. Now a full-fledged brand unto itself, a portion of net proceeds from sales of Team Roc will go towards the newly established
Team Roc Foundation - co-chaired by Dash - and will benefit the development of sports programs in economically challenged neighborhoods.
Last December, Team Roc partnered with the New York Knicks to create a special co-branded line of athletic apparel that sold exclusively at Madison Square Garden Pro Shops. Team Roc will continue these special lines in the future, as well as endorsing all-star professional athletes in its advertising campaigns and promotions.
With each season, Team Roc draws inspiration from sports franchises across all disciplines for its cutting-edge colorways and designs; Fall 2004 will be geared toward football. Holiday '04 will be inspired by boxing. Spring '05 will draw on Dash's love for rugby. Of course, the "Boys Of Summer" will be represented by a baseball theme for summer '05. And hockey, rarely associated with urbanwear, will follow in Fall '05. Throughout, Team Roc gear will uphold the same quality and standards that have made Rocawear a leader in the field.
On Friday, May 7th, Team Roc will host a charity luncheon with the Golden Gloves Foundation at their championship weekend in Kansas City, Missouri. This luncheon will occur at the Negro League Museum and will be attended by the semi-finalist fighters, members of the Kansas City Chiefs and corporate sponsors. Team ROC is scheduled to present a donation for purpose of scholarship to the Golden Gloves Foundation.
And this June, Team Roc will be the official title sponsor for uptown New York City's famous Kingdome Basketball Tournament. Stay tuned for more on the latest division of Damon Dash's Rocawear empire, Team Roc.
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