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by kenn on 5/28/2004 07:51:00 PM

****** ROC URBAN MUSIC SEMINAR PRESS RELEASE ******

THE URBAN MUSIC SEMINAR 2004

Announces Title Sponsor

ROC-A-FELLA

18 - 19 September, Royal Festival Hall

The Urban Music Seminar (UMS) today announced ROC-A-FELLA, the company of pioneering lifestyle entrepreneur Damon Dash, as the title sponsor of this year's event. This new and exciting US/UK partnership will undoubtedly make this year's seminar the most prominent yet.

Taking place on the 18-19 of September at London's Royal Festival Hall over 15, 000 young people will come to gain valuable insights into the urban music business and how they can make it work for them through a series of workshops, seminars, masterclasses and exhibitions. The event itself is free and is open and accessible to everyone.

ROC will be hosting their own specific seminars over the two days about their various ventures: clothing (ROCAWEAR), films (ROC FILMS) and how it all relates back to the music business creating the complete 'lifestyle' experience.

Kanye West, Roc-A-Fella's new hip-hop hot property will be giving a special "Be Inspired" Panel which promises to be one of the highlights of this year's seminar.

UMS founder Kwame Kwaten commented: 'We are very excited about the involvement and commitment that ROC is giving to this year's seminar. To have a company as major as ROC involved is...

Damon Dash said of the seminar: "I was invited to speak at last years Urban Music Seminar and found it incredibly worthwhile as an educational music seminar for the UK youth. This year we are proud to announce our increased support of UMS by becoming title sponsor of this years event, it's gonna be huge."

Kanye West spoke of his involvement in the seminar: "I am looking forward to being involved with the Urban Music Seminar in September after hearing about it from Damon Dash. I believe in giving the youth a chance to learn everything they can from those with the best music business knowledge. The UMS is a unique and vital platform for the UK urban music scene."

The Urban Music Seminar (UMS) was formed in 1998 as a non-profit making organization with a goal to inform and educate young people with aspirations of working in the music industry. From its modest beginnings attracting an audience of 500 people to last year's record of 15, 000 people from all over the world, it is a truly unique event.

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