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by kenn on 5/27/2004 01:25:00 PM |
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****** REEBOK AND JAY-Z REUNITE TO MAKE "S DOTS" TWICE AS NICE ******
REEBOK AND JAY-Z REUNITE TO MAKE "S DOTS" TWICE AS NICE
Reebok and Famed Entertainer Debut S. Carter II and S. Carter Tennis
Lifestyle Footwear This Summer
Canton, MA (May 11, 2004) - They're baaaaaack. Reebok and Jay-Z return this summer with the highly anticipated evolution of the renowned S. Carter Collection by Rbk. After the shoe's tremendously successful launch last spring, fans everywhere have been asking, "When's part two dropping?" In response, Reebok introduces the S. Carter II, fusing all the elements fans loved about the original "S Dots" with a fresh, new twist. The S. Carter Tennis will also debut this summer, featuring a sleek new design. Due to high consumer demand, Reebok has moved up the launch date of the S. Carter II from June 11th to May 28th and the S. Carter Tennis from July 2nd to June 18th to provide fans with the "must-have shoes of the summer" even earlier.
S. Carter II: Taking design cues from the original S. Carter, but delivering it with a twist, the S. Carter II puts aside the clean, sharp lines of its predecessor and features curved, arched lines throughout the upper. The silhouette also features polished leather accented with pop coloring and perfed accents. Hitting stores in white/green/red and white/navy/red colorways for men and white/carbon/orange and
white/tan/pink colorways for women, these kicks will be available for a suggested retail price of $100.
S. Carter Tennis: Taking its lead from old-school classic tennis shoes, the S. Carter Tennis features a retro look with clean lines and signature detailing. Dropping in white/royal/red, navy/white and black/green/red colorways for men and white/winery/navy and grey/bluelight/white colorways for women, the S. Carter Tennis shoe offers subtle accents of color at the sole and perfed detailing throu ghout the upper of the shoe. The S. Carter Tennis will hit stores for a suggested retail price of $80.
Jay-Z has released nine consecutive platinum-plus albums in six years and has sold more than 20 million units. Jay-Z has been nominated for Grammy Awards, as well as Billboard Music Awards, Radio Music Awards and MTV Music Awards. Jay-Z has consistently topped Billboard's list as the #1 Rap Artist, #1 R&B Mainstream Artist and the #1 Crossover artist. Released in November 2003, Jay-Z's "Black" album, purported to be his last, has consistently been listed in Billboard's Top 20 category since its debut.
Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport and Greg Norman Brands, and footwear under the Polo Ralph Lauren Brand. Sales for 2003 totaled approximately $3.5 billion. Reebok can be accessed on the World Wide Web at www.reebok.com.
-Rocafella
Free
Apple iPod Program
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