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| by kenn on 3/15/2004 08:42:00 PM |
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*****TEAM ROC PRESS RELEASE*****
 ROCAWEAR LAUNCHES ATHLETIC LINE
TEAM ROC ADDED TO ALREADY SUCCESSFUL CLOTHING COLLECTION
New York, NY - The TEAM ROC active-wear collection is the newest addition to the ROCAWEAR line of clothing, which includes Rocawear, State Property and C. Ronson. The collection includes Team Roc mens and childrens and is a combination of urban fashion and athletic gear with fabrics mostly in polyesters for a true athletic feel. Season One (Spring/Summer 2004) sees the launch of the Basketball line with colors inspired by the New York Knicks, The Los Angeles Clippers, The Golden State Warriors and The Cleveland Cavaliers. Each season thereafter, a new 'sport' and new color trend will be launched. Season Two (Fall/Holiday 2004) Team Roc launches the Football line and in 2005-2006 Team Roc will introduce lines inspired by Rugby, Soccer and Baseball.
Team Roc's Season One Basketball line includes shorts, jerseys, t-shirts, sweatsuits (sold together or as separates), hats, socks, headbands, wristbands and slides. All color combinations are inspired by a NBA Basketball team, each month a different color story inspired by a different team. Long sleeve sweatsuits retail for $128, or sold separately for $68 (top) and $60 (bottom). Headbands and wristbands retail from $3 to $8. Shorts and jerseys retail for $42 and $48, respectively.
TEAM ROC began in 1999 as a non-profit community outreach program in Harlem sponsored by Damon Dash that supplies 350 school children with tutoring and extra-curricular activities. One of these activities is a basketball program for children ages 5 to 18 and Dash, leaving no stone unturned, provided the uniforms. Inspired by these kids, and by the positive reaction to the uniforms, Dash turned TEAM ROC into a complete line of athletic-wear made of mostly synthetic fabrics and evoking a vintage vibe with a modern Rocawear flavor.
"Originally, I wanted to support a basketball program for Harlem's youth and provide them with a safe space to learn and grow," says Dash. "TEAM Roc is designed to reshape the lives of children who are at risk of academic underachievement, teen pregnancy, substance abuse and other adverse behavior."
In 2004, Dash expanded the TEAM ROC family by creating Team ROC Rugby, a national urban youth rugby initiative. Ever the entrepreneur, Dash became title sponsor of the USA Sevens Rugby tournament - a two-day tournament involving 16 of the world's best rugby teams, to be played in Los Angeles.
TEAM Roc has also extended its brand to boxing, sponsoring lightweight boxers Zab Judah, Ronald 'Winky' Wright and Gary Stokes.
TEAM ROC and the New York Knicks have joined to co-brand a TEAM ROC collection to be sold exclusively at Madison Square Garden.
ROCAWEAR, launched in 1999, is the premier hip-hop lifestyle apparel brand for young men, juniors, boys, and girls. From denim jeans to hats, loungewear, belts, leather outerwear, and swimwear, ROCAWEAR defines the lifestyle for the streets worldwide.
Since 1995, The ROC has been at the forefront of hip-hop's artistic and aesthetic explosion. The conglomerate, founded and headed by co-CEOs DAMON DASH and SHAWN "JAY-Z" CARTER and Chief Consultant KAREEM "BIGGS" BURKE, encompasses ROC-A-FELLA RECORDS, ROC MUSIC, ROC-A-FELLA FILMS, DASH FILMS, ROCAWEAR, STATE PROPERTY, TEAM ROC, C. RONSON, AMERICA MAGAZINE and ARMADALE VODKA
TEAM ROC apparel will be available at Foot Locker and Macy's nation wide and select department stores and specialty stores throughout the country. A portion of all Team Roc apparel sales goes directly back to Team Roc, the urban youth initiative that inspired the line.
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