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| by kenn on 10/06/2003 04:33:00 PM |
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Dancehall
With the recent success of reggae artists Sean Paul and Wayne Wonder, it's no wonder that the Heineken Music Initiative and Def Jam headed straight for the dancehall for their latest compilation, "Red Star Sounds Presents Def Jamaica."
A portion of the proceeds from the reggae/hip-hop-inspired set, due Oct. 14, will benefit the Grammy Foundation and the Shawn Carter Foundation, which was created by Jay-Z.
"Historically, dancehall is at the core of hip-hop, and its influence has never been more apparent than it is now, with several major dancehall artists climbing the charts," Heineken brand manager/Heineken Music Initiative president Scott Hunter Smith says.
The companies recently celebrated the album's forthcoming release with a party and concert at the Grand Lido Braco resort in Jamaica. During the three-day event, DJ Irie of R&B WEDR Miami hosted a series of concerts featuring several acts from the compilation, including Wonder, 112, CNN (Capone and N.O.R.E.), Damian "Jr. Gong" Marley, Elephant Man and Joe Budden.
"We're very excited about because Heineken is raising money for kids and putting music back in schools," says 112's Daron. "That's a touchy subject for 112, because had music not been in the schools when we came up, we might not be here."
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